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  • Loukas Hambi

How to drive engagement



▪️ Facebooks algorithm is designed to favour posts that are getting higher amounts of engagement in a short space of time. This means they will show it to more of your followers, which really is important when a business post on Facebook is only shown to an average of 8% of its following. ⁣⁣⁣

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▪️ One of the best ways to do this is to ensure you are thinking about your copy and how you can spark debate or conversation in the comments. ⁣⁣⁣

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▪️ ASK a question that is relevant to the post you are making. Find creative ways to do this, an example being: ‘Do you prefer the wheels in the first or second image?’. Your audience will feel valued if you are asking for their thoughts/opinions!⁣

⁣⁣⁣To put it into perspective, we split test two of the same posts with slightly different ad copy. ⁣⁣⁣

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1️⃣ Post without a question: 20 likes, 2 comments.⁣⁣⁣

2️⃣ Post with a question: 535 likes, 55 comments. ⁣⁣⁣

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Sounds simple, but you would be surprised how many businesses never utilise simple questioning on social!⁣

▪️Respond to all comments ⁣

▪️Optimise your headlines, so they are eye catching. One way to do this is by including emojis and use short, punchy and attention grabbing words. ⁣

▪️Finally, run Instagram story swipe up ads, to drive people to your pages! Explain what value you are offering and why they should see what the fuss is about. ⁣

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